NURSG 500 · Week 6 · Challenge the Process

Guided Skim: The Prosci Change Management Site

Prosci is one of the most widely used change management methodologies in the world, and it is the source of the ADKAR model you saw in this week's video. We will go much deeper into this material in upcoming courses. For now, you are getting oriented, so the language feels familiar when it comes back.

Before you go: Prosci is a commercial training company, so the site includes pop-ups, certification offers, and eBook downloads. You do not need to download anything or create an account for this week. Read the two pages below and close the rest.

Reading side by side: each stop has an Open side by side button that places the Prosci page on the right half of your screen. To snap this page to the left half, press Windows + ← on Windows, or drag this window to the left edge on a Mac and choose Tile Window to Left.

Not started — 3 stops remaining.

  1. What Is Change Management?

    About 7 minutes

    Read the sections titled What is Change Management? and Why Change Management? Skim past the certification promotions in between.

    Open Stop 1 Open side by side

    As you read, look for

    • How Prosci distinguishes the people side of change from the technical side — and why a communications plan alone is not change management
    • The research on what happens to project outcomes when the people side is managed well
    • The contrast table: what employees experience with change management versus without it

  2. Explore the Prosci Methodology

    About 5 minutes

    Read the overview and the short descriptions of the three components. You are not learning to apply these yet. You are building a mental map of the whole system, so that ADKAR has somewhere to sit when you reach it in the next stop.

    Open Stop 2 Open side by side

    As you read, look for

    • The three components of the methodology and which level each one works at — the PCT Model and the 3-Phase Process operate at the organizational level, while ADKAR works at the level of the individual
    • The four aspects of the PCT Model: success at the center, with leadership and sponsorship, project management, and change management at the corners
    • The three phases of the 3-Phase Process — Prepare Approach, Manage Change, Sustain Outcomes — and where in that sequence the ADKAR work happens

    One thing to carry forward: leadership and sponsorship is a corner of the PCT Model, not an afterthought. That will matter when you assess which of your stakeholders holds real authority over your change.

  3. The ADKAR Model

    About 8 minutes

    You met this model in the video, and you have just seen where it sits inside the wider methodology. Now go one level deeper. Read the sections Organizational change requires individual change and The 5 Elements of the ADKAR Model. You can stop before the sections on Proxima, the book, and the case studies. Those are tools you do not need yet.

    Open Stop 3 Open side by side

    As you read, look for

    • Why the model is built around the individual rather than the organization
    • The five outcomes each person needs to reach — Awareness, Desire, Knowledge, Ability, Reinforcement — and what each one specifically requires from a leader
    • The idea of a barrier point: the place in that sequence where a particular person is stuck

  4. Bring this to your stakeholder analysis

    As you finish, hold onto two questions. They will do real work for you in this week's assignment.

    1. For each stakeholder on your list, where in ADKAR are they likely to get stuck? Someone who does not understand why the change is happening is stuck in a different place than someone who understands and agrees but has never been trained on the new process. Each one needs a completely different response from you.
    2. Where does the "why" live in this model? Notice that Awareness and Desire come first, before anyone learns how to do anything. That sequencing is the point.